The Intelligence Revolution: Designing Smart Experiences for the AI Era
- by ad:tech
Presented by Joanna Pena-Bickley
Global Chief Experience Officer, THINXMACHINE
ad:tech New York
November 1, 2017
“The future is here it is just unevenly distributed.” The industrial revolution is underway and the forces of change include a paradigm shift for communications. In the next 10 years, the Internet of Things and Artificial Intelligence will dramatically alter manufacturing, energy, agriculture, transportation and other industrial sectors of the economy which, together, account for nearly two-thirds of the global gross domestic product (GDP). The consumerization of the IoT is connecting places, machines and people, blurring the lines of physical and digital and delivering new consumer experiences.
From visual, touch and haptics to conversation to brain interfaces the IoT and AI is fundamentally transforming how people will engage with brands through new rituals and interactions. The future is within sight, and you don’t need to imagine what’s already there. What will you do? Allow the moment to pass or lead the communications revolution with enduring ideas that connect people to brands?