The Art of Crafting a Strong Evaluation Section in Your Grant Proposal


Presented by: Pauline G. Annarino, GPC

2017 Annual Conference
San Diego, California
November 2017

Product Description

An essential GPC competency is the ability to incorporate strong evaluation protocols into a grant application’s program design.  Many grant professionals have the good fortune of turning to evaluation specialists to prepare the evaluation section of a grant proposal.  Other professionals rely on their own knowledge and experience to design an evaluation methodology responsive to the funder’s needs.  It took me a long time in my grant career to stop avoiding the evaluation section in a proposal until the “11th hour.”  I am sure there are other grant developers who feel the same way.  

This presentation is geared for the grant professional who wishes to craft an evaluation section with greater clarity and depth.  The session looks at the components that comprise an effective evaluation section of a grant proposal.  The presentation is not about why evaluation is important; or the theory behind it.  Rather, the presentation focuses on the pragmatics of the “how” and “what” that lead to a strong evaluation section.  While the session will incorporate aspects of the Logic and Theory of Change models, this presentation is not about these models.  Instead, participants will learn how to tie objectives to evaluation, review evaluation methodologies, and obtain suggestions for enhancing readability and formatting.  Along with lecture, participants will also actively explore examples of good and less-good evaluation section drafts.   

Learning Objectives:  Upon completion of this presentation, participants will be able to:

  • Describe the various components of a strong evaluation methodology section 
  • Craft evaluation questions that drive the evaluation methodology
  • Describe the various data collection tools often employed 
  • Understand one or more approaches to writing and laying out program objectives, measures and outcomes
  • Apply possible layout techniques to make the evaluation section more readable 

GPC Competencies Addressed:
Strategies for effective program and project design and development  

Pauline Annarino, M.S., GPC is a graduate of the University of Wisconsin-Milwaukee.  Her grant career has spanned 38 years: 25 years in post-secondary, 13 years in the nonprofit sector, and 15 years as an independent consultant. Her primary focus is deafness/sign language. Pauline has authored numerous academic publications. An active member of GPA and GPCI, she has served as President of GPA and GPCI. Most significant was her role as the lead architect of the Grant Professionals Certification.

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