Marketing in a Cognitive Era
- by ad:tech
Babs Rangaiah, Executive Partner, Global Marketing, IBM
ad:tech New York
November 1, 2017
Great marketing is no longer just about advertising – it is about creating consumer experiences that are engaging, personalized and useful. In this session Babs Rangaiah, Executive Partner, Global Marketing, IBM iX will showcase successful client cases and discuss the ways in which technologies like AI, IOT and Blockchain are changing how brands understand and engage with customers as well as how technology and data can be used to solve business problems. For marketers, these technologies are no longer just the shiny object, they are essential to success.